by Cape Town Sociality for the Blind | May 17, 2022
Lesson 3 – Research Methods and sources There are two main sources of market research information: A. PRIMARY RESEARCH This kind of research involves the collection of new information by conducting market surveys, telephonic interviews, questionnaires and focus group...by Cape Town Sociality for the Blind | May 17, 2022
Lesson 2 – Planning a research The first step in a research, as mentioned earlier is to plan for the research. The research plan is used as the road map to be followed when conducting the research. The research plan is important in that it;• It clears some grey areas...by Cape Town Sociality for the Blind | May 17, 2022
Lesson 1 – The research process The different stages in the market research process will now be explained in detail. 1. Define the research objective: The first step to the research process is to define the research objective. At this stage, the researcher defines the...We distribute our e-newsletter containing news, views, events and highlights twice a year. Subscribe below.
CTSB | Cape Town Society for the Blind