UNIT 9 | REVISION QUESTIONS

Revision Questions Please complete the exercise called: Revision Questions, in the sidebar or below. You need to complete this exersize to complete this course....

UNIT 8 | OPERATIONS MANAGEMENT

Contents Introduction  What is operations management Transformation model                                                                  Strategic importance of operations management Integrated business functions Operational efficiency Future trends and challenges...

UNIT 7 | MARKETING MANAGEMENT

Contents IntroductionWhat is marketing?Exchange and marketingMarketing orientationAn introduction to marketing researchConsumer behaviourMarketing segmentation, targeting and positioningThe marketing mix 7.1 Introduction Production and marketing are an integral part...

UNIT 6 | CONTROL IN THE BUSINESS

Contents Importance of control Characteristics of a control processBenefits of controlConclusion Overview   The purpose of this chapter in to introduce you to the final step in the management function, which is control. The control function allows businesses to...

UNIT 5 | PLANNING IN THE BUSINESS

Contents The importance of planning Planning processGoal settingStrategic goalsTactical goalsOperational goalsThree spheres of planningStrategic planningTactical planningOperational planningConclusion 5.1 Introduction   Planning is the most important activity in...